Information is not just power: how data can be an agent of change in your business

Today the phrase “information is power” could not be more accurate; companies like Google and Facebook use their data to personalize the content they show to their users. Any company, whether small or large, looking to grow, must take advantage of the data available to them to understand their market and offer their customers customized products and/or solutions.

At ETC we know that data drives the transformation of any business and that's why we want to tell you about Tableau and CRM Analytics, two Salesforce tools that will help you turn your data into valuable information to make better decisions and drive your business or brand.

Tableau is a visual analytics platform that has transformed the way companies use their data to solve problems and make decisions. Tableau makes it easy to explore and manage data, and streamlines the exchange of information that can completely transform businesses. From connection, to collaboration, Tableau is the most powerful, secure, and flexible end-to-end analytics platform. With it you can:

Improve analysis flows and data visualization, allowing the combination of these, to generate more complete reports. Facilitate collaboration by being able to share your files with other members of your team through Tableau Server or Tableau Cloud. Data is visible in real time, giving you a better perspective of your business every day. Also, within Tableau, we have an analytics and reporting solution, CRM Analytics, integrated with Salesforce that delivers real-time data directly to your CRM.

With CRM Analytics you can:

Gain actionable insights through automatic data analysis to create more efficient and reliable workflows. Gain unique information to make decisions at critical moments. Get a vision of the future through predictions. In combination, these tools are the perfect ally for data analysis. Also, everyone in your company will have access to the results, promoting closer collaboration between areas.

Therefore, the recommendation will always be to use both tools to fully exploit their capabilities, but if you prefer, you can use them separately.

Data can be a game changer and if you and your business are ready to incorporate a data culture, we can help you take the step and accompany you every step of the way because at ETC, we live to transform companies!