Capital Digital finds the perfect ally in Salesforce

With more than 7 years of experience, Capital Digital is a content generation company with a portfolio of prestigious brands in Mexico and Latin America, such as: Pictoline, Chilango Sopitas, Travesías, Uno Cero and Local.

With the objective of consolidating themselves as the number one company in their field in the region, more than a year ago they set themselves the task of looking for a technological partner that would allow them to achieve their goal. This search led them to Salesforce and after analyzing their options, they chose to implement Sales Cloud, with the help of ETC.

Their biggest challenge was the lack of visibility of commercial opportunities and a very limited customer follow-up; also, for Capital Digital it was very important to optimize the revenue projection process and to be able to replicate the way of working in the different countries in which it has opened operations, starting with Colombia.

Thanks to Sales Cloud, they were able to identify new opportunities, classify their customers and visualize which ones were more viable, as well as follow up on them in a timely manner. Today it also gives them greater precision when estimating revenues and because it is connected to their ERP, the administrative area can keep better control of sales.

In summary, thanks to this technological solution, Capital Digital was able to streamline its commercial process, improve communication between areas, and in turn obtain important business metrics that have allowed them to create new sales strategies to get closer and closer to their main objective.

“Salesforce became an ally for Capital Digital's growth, being a pillar of the commercial team and the entire business strategy.” - Ismael Cordoba, VP of Finance, Capital Digital.