And for all this, what is a CRM?

A CRM (Customer Relationship Management) is a software that centralizes all interactions between a company and its customers in one place. It is a solution used to digitize and manage sales, marketing and customer service areas. Companies use this type of solution to generate more sales opportunities, visualize their processes in real time and obtain key insights that allow them to improve their processes.

CRM's are a great tool to promote teamwork and information transparency by allowing the creation of a work ecosystem for the entire commercial area, in which comparing and sharing results is extremely easy.

One of its main functions is to help decision making by allowing customer segmentation in order to fine-tune the attention and follow-up aligned with their preferences. Personalization of the sales process helps to improve conversion rates by allowing the creation of specific strategies that adapt to the needs of each customer.

Today, CRM is a fundamental tool for any company looking to improve its processes, create better relationships with its customers and increase sales.

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